Meta rolls out new AI app to rival OpenAI’s ChatGPT

Tech giant Metahas launched a standalone AI app designed to compete with OpenAI’s AI chatbot. Built on top of the company’s flagship Llama AI model, the new AI assistant will offer a Discover feed that lets users explore how others are using the tool and browse suggested prompts. Users can pick from the most popular prompts shared by the community or remix them to suit their needs. 

“We’re launching a new Meta AI app built with Llama 4, a first step toward building a more personal AI. People around the world use Meta AI daily across WhatsApp, Instagram, Facebook and Messenger. And now, people can choose to experience a personal AI designed around voice conversations with Meta AI inside a standalone app. This release is the first version, and we’re excited to get this in people’s hands and gather their feedback,” read the company’s blog post. 

The company said that Llama 4 brings more personalised, relevant, and conversational responses. The app also integrates with Meta AI’s image-generation and editing features, letting users create or modify visuals through either text or voice commands.

Meta, which is expected to report its first quarter earnings this week, is also merging the new AI app with the Meta View companion for its Ray-Ban Meta glasses. 

“To integrate all our most powerful AI experiences, we’re merging the new Meta AI app with the Meta View companion app for Ray-Ban Meta glasses, and in some countries you’ll be able to switch from interacting with Meta AI on your glasses to the app. You’ll be able to start a conversation on your glasses, then access it in your history tab from the app or web to pick up where you left off,” said the company. 

Meta first rolled out an AI chatbot two years ago, which was capable of answering queries and generating images within its suite of apps. However, the new launch reflects a broader trend of how AI and social platforms are merging: Elon Musk’s X has integrated Grok into its service, while OpenAI is reportedly working on a social-style feed for ChatGPT.