Easiofy Solutions: Pioneering AI-Driven Diagnostics in India's Heartland
Easiofy Solutions is democratizing diagnostic imaging in India’s underserved regions using AI-powered tools.
Key Takeaways
- Easiofy Solutions leverages AI to democratise diagnostic imaging in India's underserved regions.
- Their platform, ImagiXAI, supports early disease detection, surgical planning, and AI-generated cranial implants.
- Founded by a trio of seasoned technologists, Easiofy focuses on affordability, regulatory readiness, and rural outreach.
In a country where a patient's zip code often dictates the quality of healthcare received, Easiofy Solutions is challenging the status quo. Founded in 2022, this health tech startup is making waves with its AI-powered imaging platform, ImagiXAI, which is specifically designed to bridge diagnostic disparities in India's Tier 2, Tier 3 cities, and rural areas.
A Vision Born of Experience
The journey began when founders Meenal Gupta, Noor Fatma, and Sheetal Tarkas—veterans of HCL, STM, and Doordarshan, respectively—recognised the structural inequities in India's healthcare system. With firsthand exposure to gaps in diagnostic imaging and surgical planning, they set out to build a platform that’s not just tech-driven but deeply patient-centric.
Their combined expertise in imaging systems, AI, and operations laid the foundation for a scalable, cloud-native solution tailored to India's complex healthcare landscape.
The Innovation: ImagiXAI
Easiofy's flagship platform, ImagiXAI, embodies their mission to "ease and amplify" healthcare delivery. It offers a robust suite of features, including:
- Early detection from X-rays, MRIs, and CT scans
- AI-assisted radiation therapy contouring
- 3D visualisation tools for surgical planning
- Automated cranial implant design
Unlike many competitors, Easiofy also focuses on regulatory compliance, having secured ISO 13485 certification and filed three patents. This positions them uniquely for integration with both public and private healthcare infrastructures.
Meeting Market Needs Where It Matters Most
Easiofy targets government and private hospitals, diagnostic labs, and teleradiology firms.
With a SaaS-based model and pricing from ₹100 to ₹3,000 per study, the company ensures affordability without compromising on quality. Its cloud-native infrastructure, adaptable for low-bandwidth environments, makes it ideal for remote deployments.
To date, the startup has seen traction in nine states, including the first 5G-enabled healthcare deployment in Vidisha, Madhya Pradesh. Pilots are also underway at AIIMS Bhopal and CanWinn Foundation.
Overcoming Hurdles, One District at a Time
Easiofy’s path hasn’t been without challenges; bureaucratic hurdles, training gaps, and infrastructural limitations have tested the team’s resolve. However, with a mission-first approach and an emphasis on user empathy, they've built crucial trust with on-the-ground healthcare providers.
"Start where the need is highest, build trust locally, and keep tech human-centred," the founders advise fellow entrepreneurs.
Scaling Impact and Looking Ahead
Backed by ₹1.8 crore in funding, Easiofy is poised for its next growth phase. Immediate goals include CE/FDA certifications and expansion to 50 hospitals. Long-term ambitions span Southeast Asia and Africa, with plans to evolve into a standard AI layer for imaging OEMs.
The startup has garnered recognition from IMC 2024 and "AI for Good" showcases, even drawing attention from Prime Minister Narendra Modi.