PowerUp Money raises $7.1M in seed funding co-led by Accel, Blume Ventures, and Kae Capital
Bengaluru-based PowerUp Money will use the funding to accelerate product development, upgrade its proprietary investment intelligence engine, and scale its advisory offerings.
Wealthtech startup PowerUp Money on Wednesday said it raised $7.1 million in a seed round co-led by , , and . The funding attracted additional investment from and , alongside several other angel investors.
The Bengaluru-based firm plans to utilise the fresh proceeds to accelerate product development, upgrade its proprietary investment intelligence engine, and scale its advisory offerings.
“Most Indian investors start with SIPs or one-time investments, but don’t know what to do next. Portfolios are left unattended for years—we want to fix this,” said Prateek Jindal, Founder and CEO of PowerUp Money, in a statement.
He added, “We want to empower every investor with the right research and tools in a way that's simple and effortless. Getting the right advice at the right time compounds not just your money but also your confidence as an investor.”
Founded by Prateek Jindal (former co-founder of Uni Cards), PowerUp Money helps users manage finances through goal-based investing, portfolio tracking, and educational tools. Since its launch in April, the company’s flagship product, Power Mutual Funds, has attracted over 25,000 customers managing assets worth about Rs 3,000 crore ($350 million).
"India’s wealthtech story is just getting started—and now wealth advisory time has come, especially as investable surplus grows and investor participation broadens. PowerUp has the right ingredients: a strong product, a deep understanding of user behaviour, and the ability to scale. We’re excited to support Prateek and the team as they build what could become the defining wealth platform for India’s next generation of investors," said Ashish Fafadia, Partner, Blume Ventures.
The platform's key offering includes PowerUp Elite, which targets investors with an annual membership fee of Rs 999, offering institutional-grade research and personalised portfolio recommendations, positioning itself as a cost-effective alternative to traditional wealth management services.
PowerUp Money has diversified its product portfolio beyond mutual funds to include Power FD, which helps users get access to the highest interest rates on their debt investments from RBI-regulated banks and NBFCs.
The company also offers Power Age, a financial planning tool designed to help users chart their path to financial independence.
"The next wave in Indian wealthtech isn’t just about access to investment products—it’s about delivering high-quality advisory at scale. PowerUp is taking a unique approach, backed by deep user understanding and reimagining what investment advisory should look like for the digital investor,” said Prayank Swaroop, Partner at Accel.
“With PowerUp Elite, they’re putting high quality investment research and guidance in the hands of every Indian — without the high fees of traditional wealth managers,” he added.
PowerUp Money plans to onboard 10 million users to its platform in the next three years.
Edited by Suman Singh