Amazon expands quick commerce service to Delhi
Ecommerce major Amazon has expanded its quick commerce services to Delhi after launching operations in Bengaluru last month in select pin codes.
Ecommerce major Amazon has expanded its quick commerce services to Delhi after running successful pilots in Bengaluru, according to a statement by the company.
"Amazon has always focused on offering customers a wide selection with convenient and fast delivery. We are running our 10-minute delivery service Amazon Now in select pin codes in Bengaluru and Delhi, and are excited by the initial customer response and positive feedback, especially from Prime members," an Amazon spokesperson shared.
"Based on this, we're now expanding the service over the next few months. Through Amazon Now, we offer a curated selection of everyday essentials delivered within minutes, addressing immediate customer needs while maintaining Amazon's standards for safety, quality and reliability," the spokesperson added.
The development was first reported by the Economic Times. According to the report, the service is currently in some West Delhi areas. The latest entrant in the quick commerce frenzy plans to expand these two cities before going further.
Amazon launched its Bengaluru quick commerce offering in June earlier this year, after running multiple internal pilots since February. The service, available through a dedicated section on the Amazon app, currently operates in three Bengaluru pin codes and offers deliveries of groceries and daily essentials within 10 minutes. There is no delivery fee on orders above Rs 199.
Amazon had also exempted its growing quick commerce offering, internally codenamed Tez, from a marketplace fee. In June, it launched a flat marketplace fee of Rs 5 on all orders, following in the footsteps of its domestic peer Flipkart. The fee will also not apply to Amazon Business (its B2B arm), and Amazon Bazaar—the company's hyper-value platform.
Edited by Jyoti Narayan