Quick fashion startup Blip shuts shop after under a year

Quick fashion startup Blip has shut down its operations after launching operations in selected Indian cities barely a year ago, following funding woes and struggling with its go-to-market strategy.

In a LinkedIn post, Ansh Agarwal, Co-founder of Blip, said, “While we continue to believe in this space, bootstrapping the business with limited capital made it extremely difficult for us to participate in the market.”

Blip was one of the first few startups that attempted quick commerce for fast fashion and focused on micro-warehousing to help deliver products in 30 minutes.

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However, this was the very problem that had affected the company since its start-up. “With our model being different from the rest, we did a lot of first-in-market implementations that took share bit of time to convince stakeholders, which indeed affected a lot our go-to-market strategies and slowed things considerably down for us,” Agarwal added in the post.

According to a previous LinkedIn post by Agarwal, the company launched eight months ago after piloting its service in Mumbai. However, he flagged that while the initial traction was great, the company had difficulty expanding its offerings and brands. However, the company had untangled these issues before launching.

“I had a lot of fun building this. We made a ton of mistakes, learned a lot about the market, changed the mindsets, and more. But now, we continue to march ahead. Onto the next big thing,” Agarwal said.