Instamart to hold its first annual sale as quick commerce finds fresh momentum
The quick commerce giant claims its Instamart Quick India Movement 2025, scheduled from from September 19 to September 28, to be 'India’s quickest sale'.
Instamart will launch its first-ever annual mega sale, Instamart Quick India Movement 2025, on Sunday, September 7. The sale is set to go live on both the Instamart app and the Swiggy app from September 19 to September 28, 2025.
Customers can expect over 50,000 products offered at discounts ranging from 50-90%, with significant markdowns across electronics, kitchen and dining, beauty and personal care, toys, and more. The platform has partnered with Axis Bank Credit Cards for bank offers. On the products side, it has partnered with boAt, Philips, Bergner, Pampers, Airwick, and Nestasia.
Smartphones, including OnePlus, Oppo, Xiaomi, POCO, and realme, and gadgets and appliances from boAt, JBL, Philips, Realme, GoBoult, Lifelong, Nu Republic, Noise, Portronics, Marshall, and others, are expected to be offered at discounted prices.
Additionally, Instamart will also have products under categories home and kitchen, baby and personal care, daily essentials, and toys and family fun, available at discounted prices.
"Backed by cutting-edge technology and logistics innovation, the sale ensures that every deal is delivered with the industry-leading speed and reliability Instamart customers have come to expect. More than just festive-scale offers, Instamart Quick India Movement makes convenience, choice, and value instantly accessible to everyone," an official statement by the platform read.
Earlier this week, Swiggy rolled out Giftables, a new on-demand gifting service, for users to order curated items such as cakes, flowers, perfumes, and electronics, delivered within an hour. The move comes ahead of India’s festive season, when consumer spending typically peaks.
India’s food delivery and quick commerce sector is showing signs of fresh momentum after a bruising year, prompting brokerage Motilal Oswal on Friday to upgrade Swiggy to a “buy”, with a target price of Rs 560, implying a 32% upside, while reaffirming its recommendation on Eternal of a target price of Rs 420.
Edited by Kanishk Singh