The Wellness Co. is bringing science-backed preventive healthcare to India
From cryotherapy and oxygen chambers to genetic testing and fitness programmes, The Wellness Co. says it is redefining healthcare through personalised plans.
In 2021, as the world was dealing with the COVID-19 pandemic, Rishabh Jain and his brother, Rohan Jain, identified a gap in preventive healthcare.
“What we are looking at is a world of healthcare 2.0,” says Rishabh, Co-founder of Gurugram-based startup The Wellness Co. “Instead of treating the disease after it happens, we look to find ways to avoid the disease, reduce risk factors, and help people live longer, healthier lives.”
The idea for the startup came in 2020, when Rishabh returned to India after working as a research assistant at UC Santa Barbara, California, and Rohan was working with Airbnb. Both had trained in professional sports at IMG Academy in Florida and Sanchez-Casal Academy in Barcelona.
As athletes, they had used therapies like cryotherapy, red light therapy, hyperbaric oxygen chambers, and IV drips, which are common in global sports but still new to India. Rishabh says, “We thought we could be the first to bring this concept to life in India.”
The brothers saw a clear gap. COVID-19 had made people more aware of immunity, recovery, and preventive health, but choices beyond gyms and traditional medicine were limited. That’s when they decided to act and launched The Wellness Co. in 2021.
What the startup offers
The Wellness Co. today operates 14 centres across India, including in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, and Ludhiana. Each centre offers more than 50 therapies and diagnostic services, combining advanced medical technology with personalised health protocols.
One of the most popular is cryotherapy, where a person steps into a chamber cooled to minus 100 degrees Celsius for four minutes. “It resets your energy, boosts circulation, reduces pain, and you can burn up to 800 calories in the next 24 hours,” Rishabh says.
Another popular therapy is hyperbaric oxygen, where clients breathe pure oxygen inside a pressurised pod. This helps detoxify lungs affected by pollution, clears brain fog, and accelerates recovery from injuries.
The wellness startup also offers red light therapy, which improves collagen and reduces inflammation, and infrared sauna therapy, which supports heart health and lowers the risk of cardiac disease. In addition, IV drips with personalised formulations are offered to correct nutritional deficiencies and help clients recover quickly from illnesses or fatigue. Together, these therapies bring science-backed wellness options that were rarely available in India before.
Along with therapies, the company offers genetic testing, body analysis, and fitness programs like EMS (Electrical Muscle Stimulation) training. Each plan is customised after doctor consultations; every centre has between three and four doctors for this purpose.
The startup uses wrapper AI with wearables and body analysis tools to track sleep, nutrition, and body health. “These insights help doctors create personalised wellness plans for each client,” Rishabh says.
The business model
The Wellness Co follows a B2C membership-based model, with pricing starting at around Rs 5,000 for a single trial session. Memberships range from Rs 75,000 to Rs 1 lakh per month, depending on the programme and diagnostic tests included.
The company is piloting a B2B corporate wellness model. Its first partnership is with Zomato, and the startup has set up a full flagship wellness centre inside Zomato’s Gurgaon headquarters. “We see 30-35 daily customers from their team using the services,” Rishabh says. “This is our pilot model, and we are in talks with more corporates.”
The startup is also buying equipment from global OEMs. It's sourcing cryotherapy chambers from Germany, hyperbaric pods from South Korea, and red light devices from Canada.
Growth and revenue
The Wellness Co began its first centre in Gurugram with a small 10-person team, and today it has grown to employ over 150 people, including doctors, physiotherapists, and operations staff.
The company closed FY25 at around Rs 40 crore in revenue and expects to cross Rs 50 crore in FY26, with its current valuation reported as Rs 250 crore, according to Rishabh.
The startup is bootstrapped, but Rishabh hints that external funding may be on the horizon. “We’ve been in talks with a few strategic partners. Within two months, we’re expecting to announce something,” Rishabh tells YourStory.
Competition and challenges
The Indian wellness market is wide, with everything from Ayurveda retreats to yoga studios. The founder sees Potenza Wellness and Elixir Wellness as indirect competitors; they offer different services, but can build something similar to the Wellness Co. But Rishabh claims that The Wellness Co. was among the first to introduce many of these advanced treatments in India and to bring them together at scale.
The main challenge – even now - is awareness. “Many people don’t know how these services can help in daily life, so we focus on education and building trust,” Rishabh says.
Looking ahead
The startup’s next big step will be a wellness retreat in Bangalore, a 20-acre project combining science-backed therapies with Ayurveda, yoga, and naturopathy. “It’s going to be on the level of something India has never seen before,” Rishabh says. The retreat is expected to be launched by April 2027.
The startup is also planning to expand with new centres planned in Kolkata, Indore, and Chandigarh.
According to an IMARC Report, India’s overall health and wellness market reached approximately $156 billion in 2024 and is expected to increase to around $257 billion by 2033. “We’re aiming to capture 95% of the market in the next seven years,” the founder says.