FOLO wants to redefine net-worth management for Indian families

Family of Loved Ones (FOLO), India’s first connected net-worth management app, is set to launch on November 5, introducing a new way for families to organize and view their entire financial lives in one place.

Founded by Vishal Purohit and Munmun Desai, the Bengaluru-based fintech startup aims to solve a persistent problem in personal finance – the fragmentation of financial tools and the absence of a consolidated view of wealth.

Built as an integrated technology platform, FOLO automatically syncs users’ financial data across banks, stocks, mutual funds, loans, credit card dues, insurance, retirement funds, and even physical assets. By bringing all this information together in real time, the app eliminates the need for manual tracking or multiple spreadsheets. Instead, it delivers a simple, secure, and continuously updated snapshot of an individual’s total net worth, simplifying financial decision-making and estate planning.

“From investments, real estate, digital assets, crypto, insurance, and precious metals, money today exists in more diverse places than ever before,” says Munmun Desai, Co-founder of FOLO. “Our data shows that people have anywhere between 25 and 75 financial touchpoints, which makes visibility a challenge. People don’t need more apps; they need clarity. FOLO provides a single trusted space for users to see where they stand, how they are growing, and what drives their net worth.”

Behind FOLO’s intuitive interface lies a secure, encrypted system built on consent-based integrations with over 350 regulated data sources and financial institutions. The app also introduces innovative tools such as Lync, which enables users to securely share and transmit their complete financial information with family members, and Account Health Score, which proactively scans for missing nominees, incomplete records, or mismatched personal details that could lead to unclaimed or assets. By providing visibility and assurance, FOLO empowers users with financial clarity and ensures their loved ones can access crucial information when it matters most.

“Most personal finance apps are built for transactions, information, or credit,” said Vishal Purohit, Co-founder of FOLO. “FOLO, by contrast, is designed for organization and understanding. We have built an operating system for personal net worth., one that helps people feel financially organized and confident about their future. When you see your wealth clearly, you make better choices.”

FOLO will make its debut on Product Hunt on November 5, followed by a private launch event in Bengaluru on November 7 to introduce FOLO 1.0 and its co-creator community, a select group of early users who have contributed to shaping the product’s evolution. The app has already garnered over 60,000 downloads through word of mouth during its pre-launch phase and is now opening access to a wider audience.