At TechSparks 2025, Meta to share the builder’s playbook for scaling smarter and faster

Every startup dreams of growth, but scaling sustainably and globally takes more than ambition, it takes the right partnerships, the right platforms, and the right playbook. As businesses look to expand their reach and impact, building for scale has become the ultimate test of resilience and innovation.

At TechSparks 2025, Meta is set to decode the science of scaling in a masterclass titled ‘Cracking scale: Builder secrets with Meta Tech’, led by Nayani Nasa, India Lead - Tech Provider Ecosystem, Meta. The session will take place on November 7, 2025 (Day 2), at Taj Yeshwantpur, Bengaluru, starting at 2:30 PM.

The 30-minute session will explore how builders, ISVs, and solution providers can unlock new growth through WhatsApp Business API, and how integration with Meta Tech can power smarter, more connected global business communication.

Drawing from Meta’s extensive experience in helping developers and partners scale worldwide, Nayani will walk attendees through the pathways to partnership, from onboarding and eligibility to leveraging APIs, developer tools, and co-marketing opportunities.

Through real-world examples, the session will show how builders can scale efficiently — using Meta’s partner ecosystem, developer tools, and platform integrations to expand reach and deepen engagement. It will also highlight how startups and enterprises are using Meta’s technologies to connect customers and teams across borders.

For SaaS founders, tech integrators, and solution providers aiming to grow faster and smarter, this masterclass offers a rare insider’s view into how the world’s largest messaging platforms can become catalysts for scale.

If you’re building for the future and want to scale with the right ecosystem, this is one masterclass you shouldn’t miss.