Inside TechnoSport’s data-driven approach to activewear for a new India

In a world where “performance” often refers to algorithms and machine learning models, the stage at TechSparks 2025 turned to a different kind of performance, the human kind.

Puspen Maity, CEO of TechnoSport, a Bengaluru-based performance wear brand, explored how technology is not just reshaping digital ecosystems, but also redefining how India moves, sweats, and performs, quite literally. He began with a sweeping view of the changing Indian lifestyle. “India is one of the youngest countries in the world; the average age is just 28. As the economy grows, disposable income grows. People move from survival to quality of life. And at the center of that is health and fitness,” he said.

This generational and economic shift, accelerated by the pandemic, has turned activewear from a niche category into an everyday lifestyle choice. Whether it’s workouts, workdays, or weekend errands, fitness and fashion are merging and TechnoSport wants to sit right at that intersection.

Global standards, local sensibility

While global giants have long eyed India’s activewear market, Maity pointed out that few have truly understood it.

“Global brands often treat India as an extension of their catalog: same products, different country. But India is not just another market. Climate, comfort, affordability, these matter deeply,” he said.

TechnoSport wants to “build for India, in India.” With an average selling price of Rs 400–Rs 450, the brand offers “global quality, local comfort.” Its focus on scale and in-house manufacturing allows it to democratise performance wear as a necessity.

Where fabric meets data

The company’s edge, Maity explained, comes from marrying technology with textile. “Every product we make has some element of tech: moisture management, UV protection, anti-odour coating. But it’s not guesswork. We use both objective and subjective data,” he said.

Products are lab-tested for performance, but they are also tested by real users who range from from gym-goers to farmers and fishermen. “We collect thousands of data points from our 7,000 retailers across India, selling 25 million garments a year,” he added. “That feedback loop helps us perfect design, comfort, and function.”

As TechnoSport experiments with AI models that can overlay customer feedback with technical parameters, the brand is inching closer to predictive product development; creating what customers actually need, not what brands assume they want.

Manufacturing at scale

Unlike most fashion brands, TechnoSport is a full-stack manufacturer. Its South Asia–based facilities run on Industry 4.0 principles, with every machine connected via IoT.

“The fashion industry is inherently inefficient,” Maity said. “What you like and what I like are different, that creates waste. But when every machine is connected, we can see in real time what’s selling, what’s not, and optimise production immediately.”

Automation, predictive analytics, and connected manufacturing allow the brand to minimise waste and shorten the go-to-market cycle dramatically, a key advantage in a trend-sensitive category.

Made in India, for the world

At its core, TechnoSport’s mission is both economic and emotional: to make performance wear a part of every Indian wardrobe while taking Indian manufacturing global.

“Every time someone in India performs better because they feel more comfortable, the productivity of the country rises,” Maity said. “We want to make sure performance isn’t a privilege, it’s a possibility for all.”

And that is the real story of innovation stitched with aspiration, of data woven with design, and of a brand that’s helping India not just look good, but move better.

TechnoSport recently launched on Myntra’s M-Now, the e-commerce platform’s hyperlocal delivery service.

Performance for all

India’s sports apparel market stood at about $909 million in 2025 and is projected to double to $1.9 billion by 2030, according to GrabOn Insights. But beyond numbers lies a larger story of how fitness is becoming culture, how data is informing design, and how Indian brands like Technosport are turning ambition into advantage.

Because at the end of the day, performance isn’t just about faster processors or better metrics. It’s about people, how they move, how they live, and how they push boundaries.