Meerut’s Goyal Poshak: Turning Pandemic Stitching into a Deity Fashion Brand

Meerut-based commerce graduate Anuj Goyal has built a micro manufacturing venture, Goyal Poshak, which designs and produces crowns and garments for Hindu deities after accessing a government loan under Uttar Pradesh’s CM Yuva Udyami Yojana. According to Goyal, the bootstrapped business, which started with Rs 3,000 during the lockdown, now fulfils about 20 orders a day through online marketplaces.

From lockdown hobby to enterprise

The idea began at home when Goyal’s mother, skilled in stitching, crafted poshaks for family and relatives. Encouraged by early demand, the young founder placed one or two pieces at an uncle’s shop near the Ganga ghats, then steadily expanded the product range. As volumes improved, he moved beyond occasional retail to set up dedicated production, with siblings and his mother joining operations.

Formalising the venture

Goyal completed his M.Com from NS College, Meerut, in 2025, after a B.Com from DN College. He learnt of the CM Yuva Udyami Yojana on campus and applied through the District Industries Centre in Meerut. A sanctioned loan, according to the founder, enabled tooling and raw material procurement and nudged the firm towards manufacturing. Once daily orders crossed double digits, he registered for GST, leased a small shop, and structured workflows.

Products and reach

Goyal Poshak manufactures Krishna mukuts and attire from size 0 to size 6, along with larger ensembles for other deities and temple requirements. As per the company, orders come via Meesho and Flipkart, while enquiries are routed through Justdial. The founder and proprietor says the team plans to sign up with IndiaMART in 2026 to widen B2B discovery.

How did the idea turn into a manufacturing venture

Goyal says he began with single pieces to test demand, reinvesting the proceeds to expand styles and sizes. When repeat orders rose, he shifted from stocking at third-party counters to making in-house, then adopted GST and documentation to unlock online scale.

“No work is small,” Goyal notes, adding that entrepreneurship can create local jobs even with modest capital. His advice to first-time founders is to start lean, keep records, and formalise as volumes grow, rather than wait for perfect conditions.

What is CM YUVA Scheme?

Under the leadership of Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath Ji, the state government aims to transform youth from job seekers into job creators.

To achieve this vision, the Directorate of Industries and Enterprise Promotion, under the Department of Micro, Small & Medium Enterprises and Export Promotion, is implementing the ‘Mukhyamantri Yuva Udyami Vikas Abhiyan’ (CM YUVA) Yojana.

Under this scheme, young entrepreneurs are provided with up to Rs 5 lakh in 100% interest-free and collateral-free loans to start their industrial or service-based ventures. In addition, beneficiaries also receive a 10% margin money subsidy on the project cost.

CM YUVA is not just a financial assistance scheme; it also provides mentorship, guidance, market access, and essential resources to help youth become self-reliant entrepreneurs and generate employment opportunities for others.

Click here to know more about the CM YUVA Scheme.