AssetPlus raises Rs 175 Cr led by Nexus Venture Partners to strengthen assisted wealth management
AssetPlus will use the new capital to strengthen its technology infrastructure, expand its product suite, and advance initiatives supporting comprehensive wealth management.
AssetPlus, a fully digital-assisted wealth management platform, on Monday said it raised Rs 175 crore in a funding round led by . The startup is also backed by Eight Roads Ventures and Rainmatter by Zerodha, with Bhupinder Singh continuing as an early supporter.
AssetPlus plans to use the new capital to strengthen its technology infrastructure, expand its product suite, and advance initiatives supporting comprehensive wealth management. Mutual funds remain central to the platform, complemented by health and term insurance products, which allow distributors to provide integrated financial planning through a single system.
Founded in 2016, AssetPlus equips mutual fund distributors (MFDs) with technology tools to deliver consistent, advisory-led support to Indian households.
According to the company, the growth of self-directed investing has underlined challenges such as fragmented decisions, emotional biases, and inadequate long-term planning. AssetPlus expects advisory-led models, supported by robust technology, to play a larger role as retail participation in financial markets increases.
More than 18,000 MFDs currently operate on the AssetPlus platform across India, which collectively manages over Rs 7,250 crore in assets under management, oversees a monthly SIP book of more than Rs 125 crore, and serves over 1.5 lakh investors.
The platform aims to simplify their work by reducing operational burden, improving compliance processes, and bringing multiple financial solutions under one system.
AssetPlus is also investing in technology that supports regulatory needs, improves workflow efficiency, and enhances advisory outcomes. The company is exploring AI-led enhancements in risk assessment and client engagement.
Through AssetPlus Academy, it provides structured training and certification programmes to strengthen distributor capabilities. As part of this effort, Sunil Subramaniam, former Managing Director of Sundaram Mutual Funds, has joined as a strategic advisor.
With a long-term vision of reaching 100 million Indian households, AssetPlus aims to build a scalable, distributor-led wealth management infrastructure aligned with India’s evolving financial landscape.
Edited by Suman Singh