On the quest for ‘consistency’: How a kabaddi player became a fitness entrepreneur

Chetan Kumar Shukla did not chase visibility — he chose proximity. In Balrampur district, Uttar Pradesh, the gym he runs is not on a busy market road or behind glass storefronts. It sits close to where people live, so they can walk in on an ordinary day and keep coming back.

Shukla, also known locally as Satya Shukla, has been involved in fitness since his teenage years. He trained in Punjab, played kabaddi in his early days, and learned weight training long before opening his own space.

It was in 2012 that Shukla began thinking about running a place that worked for his town. “I never wanted a fancy shop. I wanted a gym people could use every day,” he says.

A local market, not a big-city bet

The first step was deciding to return home. In Balrampur, the market is steady, not seasonal, and members range across age groups.

Elderly men walk in with sticks; teenagers come after school; some arrive overweight and leave fitter within months, following basic diet plans without supplements. The gym runs on routine more than rush.

Shukla explains that this mix keeps the business grounded. Numbers go up and down. Some months have more members, while others have fewer. There are no dramatic spikes or long shutdowns. The gym employs a few local helpers for cleaning and support, while Shukla remains the trainer on the floor.

The gym offers strength training and fitness guidance to local residents. The focus is on regular workouts, basic diets, and supervision. The aim is consistency, not quick results.

When support becomes necessary

At one point, Shukla felt the limits of personal savings. Equipment costs money, and capital is needed to set up a gym. Friends and family encouraged him to explore government support. He applied, submitted documents, and waited. The response, he says, came faster than expected.

Through the Chief Minister Yuva Udyami Vikas Abhiyan (CM YUVA) Yojana, he received financial support that helped him buy machines, formalise the setup, and put the remaining funds into running the gym. Later, he also completed short-term training linked to the scheme, in addition to his earlier years of learning.

He is careful not to oversell the experience. There was a process. Paperwork mattered. Ownership and basic certificates were required. Family backing helped him take the step when resources were limited.

A place that stays

Today, Shukla measures success quietly. He does not talk about expansion across districts yet. First, he wants this place to hold. Schools and colleges are coming up nearby, leading to more young customers. Keeping this in mind, membership fees are kept manageable so students can afford them.

His message to others is practical: go to the district office and ask questions. Apply only if you know the work. “If you don’t want to run it yourself, there is no point,” he says.

For now, the gym remains what he intended — a neighbourhood space that is open every day. Built around the local market, it is steady, even if not perfect.

What is CM YUVA Scheme?

Under the leadership of Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath Ji, the state government aims to transform youth from job seekers into job creators.

To achieve this vision, the Directorate of Industries and Enterprise Promotion, under the Department of Micro, Small & Medium Enterprises and Export Promotion, is implementing the ‘Mukhyamantri Yuva Udyami Vikas Abhiyan’ (CM YUVA) Yojana.

Under this scheme, young entrepreneurs are provided with up to Rs 5 lakh in 100% interest-free and collateral-free loans to start their industrial or service-based ventures. In addition, beneficiaries also receive a 10% margin money subsidy on the project cost.

CM YUVA is not just a financial assistance scheme; it also provides mentorship, guidance, market access, and essential resources to help youth become self-reliant entrepreneurs and generate employment opportunities for others.

Click here to know more about the CM YUVA Scheme.