How consistent stitching built a small business in Shravasti district

Urmila Shukla lives in Bagruiya village of Shravasti district, where her workday begins early and often stretches late into the night. Today, she runs a small tailoring shop called Kirti Silai Centre, but the path to a stable storefront was gradual, shaped by years of learning, domestic responsibilities, and cautious decisions taken at different stages of her life.

Shukla learned stitching as a teenager while she was still studying. Training outside her village, before marriage brought her to Shravasti. Formal education was halted after the shift, but the skill stayed with her. For years, she worked from home, using a single machine to stitch clothes for neighbours and acquaintances who came with small, routine requests. At the time, the work was modest and fitted around household duties, with no clear plan to turn it into a business.

Over time, word spread beyond the village. Clothes began arriving from nearby localities and the volume of work grew enough for her to consider a separate space. The decision to move out of the house was not immediate. Her husband was away working and the family weighed the risk of rent against uncertain income. Eventually, a small shop was rented, and she began by offering stitching services, enough to cover basic expenses and keep the space running.

Turning skill into a livelihood

The shop became a turning point. As more customers flocked in from five or six neighbouring villages, Shukla found that a dedicated workspace allowed her to manage larger orders and tighter timelines. She stitches women’s garments, including salwar suits, blouses, petticoats, and trousers, handling the work herself and setting her own hours based on demand. Trust, she says, became the defining factor. Customers returned because orders were completed on time, often without regard to her own schedule.

Early doubters suggested the shop would not last. The first few months were financially tight, with rent payments a constant worry. Still, she persevered, testing designs on her own clothes before accepting unfamiliar patterns and gradually built confidence with each completed order. “I kept thinking that if I don’t stop now, the work will slowly find its way,” she said.

Support came later through the Mukhyamantri Yuva Udyami Vikas Abhiyan (CM YUVA) Yojana, which helped her improve the shop’s setup and add basic inventory alongside tailoring. Under the CM Yuva Yojana, the assistance was used to strengthen what already existed rather than start afresh, enabling her to better respond to customer needs and manage the growing workload.

Stability built stitch by stitch

Four years into running the shop, Shukla’s days are long but predictable. She opens early, often works past midnight during peak periods, and handles all orders herself. Customers now come from farther away, including migrants living nearby, who rely on her for dependable work. The shop has become a well-established stop in the area, not because it expanded quickly, but because it remained consistent.

Looking back, the transition from a single machine at home to a functioning shop feels less like a leap and more like a series of small, steady steps. The early uncertainty, the pressure of rent, and the careful use of support have settled into a routine that sustains both the business and the household, offering a sense of continuity rooted in skill and persistence, rather than sudden change.

What is CM YUVA Scheme?

Under the leadership of Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath Ji, the state government aims to transform youth from job seekers into job creators.

To achieve this vision, the Directorate of Industries and Enterprise Promotion, under the Department of Micro, Small & Medium Enterprises and Export Promotion, is implementing the ‘Mukhyamantri Yuva Udyami Vikas Abhiyan’ (CM YUVA) Yojana.

Under this scheme, young entrepreneurs are provided with up to Rs 5 lakh in 100% interest-free and collateral-free loans to start their industrial or service-based ventures. In addition, beneficiaries also receive a 10% margin money subsidy on the project cost.

CM YUVA is not just a financial assistance scheme; it also provides mentorship, guidance, market access, and essential resources to help youth become self-reliant entrepreneurs and generate employment opportunities for others.

Click here to know more about the CM YUVA Scheme.