Myntra appoints Pramod Adiddam as chief technology officer

Fashion ecommerce platform Myntra has appointed Pramod Adiddam as its chief technology officer.

Adiddam will oversee Myntra’s technology strategy, with a focus on innovation and long-term platform elasticity and technical capability to support the organisation's scale and momentum, the company said in a statement. He will report to CEO Nandita Sinha.

Adiddam brings more than 20 years of experience in building consumer-facing platforms. Before joining Myntra, he held senior leadership roles at Google and Instacart, where he led global engineering teams across marketplace expansion, product innovation and platform development.

Commenting on the appointment, Sinha said technology plays a central role in Myntra’s customer experience, and Adiddam’s expertise in building and operating large global platforms would help strengthen the company’s technology foundations.

Adiddam said Myntra has built a strong technology platform and that he looks forward to working closely with teams across the organisation to drive innovation and deepen the platform’s overall tech capabilities.

Also Read

Myntra waives commissions for new D2C brands across categories to woo emerging labels

The appointment follows Myntra’s recent hiring of Ritesh Mishra as senior vice president and the head of category and revenue. Mishra has over 25 years of experience across buying and merchandising, supply chain, business development, and P&L management in both offline and online retail.

Apart from strengthening its senior leadership team, the Flipkart-backed fashion marketplace has also been steadily building its AI infrastructure and products to cater to the needs of the evolving Gen Z consumers.

Recently, at YourStory's flagship event TechSparks, Myntra CEO Nandita Sinha said the company is using AI to spot fashion trends, enable faster production, and scale its content-to-commerce ecosystem, blending user-generated content with intelligent curation.