Noida’s LED entrepreneur builds steady growth in a competitive market

When the pandemic disrupted regular employment, Brajmohan Kushwaha found himself reconsidering the stability of a salaried job. A resident of Noida district, he had worked across roles in accounts and purchasing, eventually becoming a purchase manager in the Light-Emitting Diode (LED) lighting sector. The experience offered  insight into sourcing, pricing, and the operational side of the industry, but the uncertainty that followed COVID-19 prompted him to think about building something of his own.

He first entered into a partnership in the LED lighting business, but differences led to the venture being dissolved. Instead of stepping away from the sector, he set up an  independent unit in February 2025. His company, Sugam Lighting Technology, operates under the brand name Megas Lighting and is based in Sector 80, Noida.

Today, the enterprise employs five to six people, including two women. Kushwaha says the current annual turnover stands at around Rs 60 lakh, and he hopes to cross the Rs 1 crore mark this year, with a longer-term goal of scaling further over the next five years.

Building a local manufacturing base

Sugam Lighting Technology manufactures both indoor and outdoor LED lighting products. The business sources raw materials from Delhi-NCR and Ahmedabad, while certain components, such as drivers, are procured from other suppliers. The printed circuit board designs are developed based on  the requirement, and final assembly is handled at the Noida unit. Packaging and printing are also handled in-house before the finished products are supplied to markets across Uttar Pradesh, Rajasthan, and Punjab.

Within the small team, two employees focus on marketing, one works in research and development, and the rest are involved in assembling and finishing the products. Kushwaha says keeping production largely local has helped him maintain control over quality and timelines.

In March 2025, he discovered  the Mukhyamantri Yuva Udyami Vikas Abhiyan (CM YUVA) Yojana and decided to apply for support. He says the absence of collateral requirements and interest burden made it a practical option at an early stage of business. The loan was sanctioned within a few weeks, providing working capital at a time when managing cash flow was crucial. He believes that reducing repayment pressure in the initial months allowed him to focus on stabilising operations rather than worrying about interest costs. Subsequent references to the scheme, he says, are usually made as CM YUVA Yojana in conversations with other entrepreneurs.

Reflecting on his journey from employee to business owner, Kushwaha says, “If you have the determination to do something, you should take the step.” His growth so far has been measured rather than dramatic, but the shift from job insecurity to running a functioning manufacturing unit has brought a sense of stability that was missing previously.

What is CM YUVA Scheme?

Under the leadership of Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath Ji, the state government aims to transform youth from job seekers into job creators.

To achieve this vision, the Directorate of Industries and Enterprise Promotion, under the Department of Micro, Small & Medium Enterprises and Export Promotion, is implementing the ‘Mukhyamantri Yuva Udyami Vikas Abhiyan’ (CM YUVA) Yojana.

Under this scheme, young entrepreneurs are provided with up to Rs 5 lakh in 100% interest-free and collateral-free loans to start their industrial or service-based ventures. In addition, beneficiaries also receive a 10% margin money subsidy on the project cost.

CM YUVA is not just a financial assistance scheme; it also provides mentorship, guidance, market access, and essential resources to help youth become self-reliant entrepreneurs and generate employment opportunities for others.

Click here to know more about the CM YUVA Scheme.