Sultanpur: a local juice business shaped by consistency and customer trust

In Sultanpur, a modest juice shop near Baje Stop has become a daily stop for customers looking for fresh fruit juices and shakes. The shop is run by Mohammad Anas, who handles retail sales while also overseeing the entire preparation process. Whole fruits are displayed for sale, and the same produce is used to prepare juices on demand, keeping the operation simple and visible to customers.

Anas says the business is rooted in routine rather than novelty. Fruits are sourced from the mandi, selected personally for quality, and brought back to the shop for sorting and display. The menu remains limited to items he understands well, allowing him to manage costs and consistency. He has been running the shop for the past three years, learning the trade gradually and adjusting to customer preferences over time.

Learning before committing

Before starting the shop, Anas spent time understanding the work informally. He completed his graduation, and, like many others, faced uncertainty about what to do next. Job options did not hold his interest, and staying idle at home felt unproductive. Having some familiarity with juice preparation, he decided to try running a small outlet instead.

The early phase was not easy. Household pressure and financial constraints were constant, especially when it came to buying fruits and basic equipment. Expansion, even at a small scale, required money that he was reluctant to borrow from friends or relatives. It was during this period that a friend informed him of the Mukhyamantri Yuva Udyami Vikas Abhiyan (CM YUVA) Yojana, which he explored as a possible support option.

Support that eased pressure

After availing support under the scheme, Anas says the immediate pressure eased. The assistance helped him purchase stock without depending on informal borrowing and allowed him to stabilise daily operations. He also received basic guidance related to running a business, which he found useful in organising purchases and managing cash flow. He regards the CM Yuva Yojana as a tool rather than the centre of his work.  

Seasonality remains a challenge. Summers bring higher footfall and stronger sales, while winter months are slower. Still, customer response keeps him motivated. “Customers like the taste of our juice and shakes, and that makes the effort feel worthwhile,” he says.

Finding stability over time

Today, Anas manages most aspects of the shop himself, from sourcing fruits to supervising staff. The work is demanding, but familiar. While he speaks of possible expansion in the future, his focus for now is on keeping the shop running smoothly and meeting regular demand.

For him, the journey from uncertainty after graduation to running a steady business has been gradual rather than dramatic. The shop’s stability, built through daily discipline and cautious decisions, reflects that slow transition from struggle to a more settled routine.

What is CM YUVA Scheme?

Under the leadership of Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath Ji, the state government aims to transform youth from job seekers into job creators.

To achieve this vision, the Directorate of Industries and Enterprise Promotion, under the Department of Micro, Small & Medium Enterprises and Export Promotion, is implementing the ‘Mukhyamantri Yuva Udyami Vikas Abhiyan’ (CM YUVA) Yojana.

Under this scheme, young entrepreneurs are provided with up to Rs 5 lakh in 100% interest-free and collateral-free loans to start their industrial or service-based ventures. In addition, beneficiaries also receive a 10% margin money subsidy on the project cost.

CM YUVA is not just a financial assistance scheme; it also provides mentorship, guidance, market access, and essential resources to help youth become self-reliant entrepreneurs and generate employment opportunities for others.

Click here to know more about the CM YUVA Scheme.