B2B marketing startup BambooBox raises $6.6M in round led by Peak XV Surge
The Bangalore and San Francisco-based company will use the funds to expand globally and develop artificial intelligence tools for its enterprise account-based marketing platform.
B2B software startup BambooBox has raised $6.6 million in a funding round led by Peak XV Surge to expand its global operations and develop its artificial intelligence capabilities, the company said on Tuesday.
The funding round included participation from U.S.-based Emergent Ventures, Arc180, Uncorrelated, HAF, and several angel investors.
Founded by Ankur Saigal and Divyesh Dixit, BambooBox provides an account-based marketing (ABM) system that combines AI-driven software with human experts to assist enterprise teams with customer acquisition and sales expansion. The startup integrates its system with existing customer relationship management, marketing automation, and sales engagement platforms.
The Bangalore and San Francisco-based company plans to use the new capital to scale its services globally and invest in AI agents to automate research and campaign personalisation.
BambooBox currently serves enterprise clients across India and the United States, including Airtel Business, Rootstock, and LightMetrics.
"With this capital, we will deepen our AI capabilities, scale our AI-Native ABM services globally, and help more enterprises unlock value from their existing GTM (go-to-market) investments," Saigal, who previously served as Chief Revenue Officer at Capillary Technologies, said in a statement.
The investment comes as the global ABM market is projected to grow to nearly $70 billion, driven by increasing enterprise adoption of targeted, account-centric sales strategies.