RTP Global leads $6.2M bet on baby-focused quick commerce startup OZi
The Gurugram-based company looks to deepen its NCR presence as competition in niche quick commerce heats up.
Quick commerce startup OZi has raised $6.2 million in a Series A funding round led by RTP Global, as investors continue to back specialised delivery platforms targeting underserved consumer segments.
Existing backers including Blume Ventures, Huddle Ventures, and Zeropearl VC also participated in the round, alongside a roster of angel investors that includes retail veteran Kishore Biyani and founders from several Indian startups.
The funding comes less than six months after OZi raised $3.3 million in seed capital, underscoring investor appetite for startups that carve out focused niches within India’s crowded quick commerce market.
Founded in 2025 by Amit Sah, OZi operates a 24x7 platform offering delivery of baby and children’s products within 60 minutes. The company says it has scaled rapidly since launch, expanding from Gurugram into Noida, and growing twelve-fold in five months.
OZi’s pitch centers on convenience for time-strapped parents, a segment the company argues remains underserved despite the proliferation of e-commerce apps. Its catalog spans more than 15,000 products across categories such as baby care, toys, apparel, and pharmacy items, along with features like “Try & Buy” for clothing and product demos for larger equipment such as strollers.
“Convenience is not just about speed,” Sah said, pointing to the challenge parents face in assembling purchases across multiple platforms. “It’s about finding the right product from a trusted source without friction.”
Investors are betting that such verticalised approaches can stand out in a market dominated by horizontal quick commerce players. RTP Global said the company’s early investments in operations and leadership position it well for scale in a category that requires both logistical precision and consumer trust.
Funding in the baby and kids’ commerce segment has begun to take clearer shape, with a clutch of early-stage startups raising capital to build category-focused platforms for parents.
Bengaluru-based Peeko, for instance, raised $3.2 million in a seed round led by Stellaris Venture Partners, with participation from a group of angel investors including operators from Titan Capital, Tracxn, and Uni.
Other players in the segment have also attracted early capital, albeit through slightly different models. Platforms like All Things Baby have raised early growth-stage funding of roughly $3–4 million from a mix of venture investors and family offices, focusing on a premium, curated marketplace approach. Meanwhile, product-led brands such as Basil and Famyo have raised seed rounds.
Fashion-focused quick commerce startup ZILO has raised a larger Series A round of over $15 million led by institutional investors, while Inamo secured $8 million from Prime Venture Partners and others to build logistics infrastructure for rapid delivery platforms.