CRED upgrades its wealth management platform Kuvera

Payment fintech unicorn CRED has upgraded its mutual platform, Kuvera, targeting the affluent Indians to make prudent investment decisions through better discipline, assets allocation and performance.

A statement from CRED noted that the upgrade enables not just the tools to invest, but to create outsized positive impact over the long term by improving decision-making capabilities around what, when, why, and how they invest.

CRED acquired Kuvera in February 2024 as part of its strategy to get into the wealth management segment.

CRED Founder Kunal Shah said, “We have upgraded Kuvera for investors who have enough at stake that a single move can impact years of compounding. Kuvera by CRED is now a behavioural system that enables the wealthy to do less, but do it better. At that level, the biggest alpha is in judgement, not activity.”

The key three tenets of upgraded Kuvera will be on discipline where it will show investors their own behavioural patterns, including consistency, persistence, and time in the market, to cultivate positive investment habits. Asset allocation to uncover concentration across asset classes, sectors, and individual securities, identifying overlaps and unintended risk exposure relative to investors’ risk profiles. Lastly, performance where it measures returns against Kuvera’s custom benchmarks to assess whether outcomes are commensurate with risk taken.

CRED claimed that the average monthly SIP on Kuvera is 2x the industry average, and its investors hold the highest average portfolio value among digital platforms.

Under the upgraded feature of Kuvera, it also provides the option for wealthy investors to generate higher returns from idle cash buffers. It has partnered with mutual fund companies - DSP, ICICI Prudential, Aditya Birla Sun Life, HDFC Asset Management to park their money in liquid funds to generate higher returns. Besides, it also provides the flexibility to withdraw the cash at any point of time.