Metasports Interactive raises $20M from Metica under UA model

Hyderabad-based sports gaming startup Metasports Interactive has secured $20 million from London-based growth financing firm Metica under a user acquisition (UA) model.

The UA model of financing is non-dilutive in nature as the capital is provided based on the performance metrics.

The company said the funds will support the growth of its flagship multiplayer cricket game, Hitwicket, while also boosting marketing efforts and user acquisition.

Previously, Metasports had raised $8 million from Prime Venture Partners and Singapore-based Horizon Ventures.

Metasports Interactive Co-Founder and CEO Kashyap Reddy said, “With Hitwicket, our vision is to reach over a billion cricket fans globally and build a truly world-class gaming business from India. This partnership with Metica gives us the capital and the tools to move faster in international markets without diluting ownership.”

The company added that the funding also includes a technology partnership, with Metica deploying its proprietary platform to optimise Hitwicket’s in-game revenue performance and strengthen the unit economics driving the studio’s growth.

Metica CEO Phil Mohr said, “User acquisition funding is reserved for companies that demonstrate strong unit economics and repeatable growth. Metasports Interactive stood out because of Hitwicket’s ability to scale efficiently across both India and global markets. We see a major opportunity not only to provide growth funding, but also to support growth through our technology by helping optimise in-game revenue to increase lifetime value.”

Metasports Interactive’s Hitwicket has built a player base of over 18 million users across 109 countries since its launch. Now, with this funding round, Metasports Interactive is targeting approximately 8x growth over the next 18 months, driven by intensified marketing in priority international markets, AI-led targeting strategies, and continued investment in product depth.

Metica is a growth financing and technology company focused exclusively on the gaming sector.