Consumer electronics design and manufacturing firm Mekr raises Rs 67 Cr in Series A round

Consumer electronics design and manufacturing company Mekr Technologies has raised Rs 67 crore in a Series A round led by Avaana Capital. The round also saw participation from Titan Capital Winners Fund.

The capital will be used for research and development, proprietary tooling, manufacturing automation, supplier localisation, and export readiness.

Founded in 2022 by Anand Yadav and Gaurang Kuchhal, New Delhi-based Mekr Technologies Pvt Ltd positions itself as a full-stack design-and-production platform for consumer electronics and appliances.

Rather than functioning purely as a contract manufacturer, Mekr operates as an original design manufacturer (ODM), integrating product engineering, prototyping, certification and mass production within a single workflow.

The company estimates India’s small home appliances market at over Rs Rs 40,000 crore. The market has long relied on imported components and fragmented supply chains. Mekr Technologies wants to change this scenario with in-house modular product architecture and shared core technologies.

The startup's offerings include BLDC motor systems, precision gear mechanisms, and in-house mould design, intended to shorten development cycles and improve cost efficiency.

Mekr says it has developed more than 100 SKUs so far. It works with over 40 brands, including large retail and ecommerce players such as Croma, Wipro, Amazon Basics and Flipkart.

Mekr's funding arrives at a time when India is positioning itself as a global manufacturing hub rather than a low-cost production base. The focus is on moving up the value chain—from assembly to design-led manufacturing.

At this juncture, Mekr is betting on tighter integration between engineering and production to reduce dependence on imported components and improve speed-to-market.

Avaana Capital believes Mekr is building foundational engineering capabilities that could strengthen India’s manufacturing ecosystem.

Titan Capital Winners Fund, an early backer, says Mekr has rapidly expanded its portfolio and customer base, indicating growing momentum beyond early-stage ODM play.

Meanwhile, domestic demand for appliances is also growing steadily, driven by rising income and urban consumption. However, the industry is cost-sensitive and highly competitive, leaving little room for inefficiency in supply chain and product development.

Mekr's challenge will be execution: scaling automation, maintaining quality standards, and proving that a design-first manufacturing platform can compete with established players while sustaining margins.