Cricketer Rohit Sharma joins FITTR as equity partner following undisclosed investment
The Pune-headquartered firm said the partnership is based on a shared view that long-term health is influenced by sustainable habits, consistency, and lifestyle choices.
Cricketer Rohit Sharma has joined health and fitness platform FITTR as an investor and equity partner through an undisclosed investment. He previously served as the company’s first brand ambassador.
The Pune-headquartered firm said the partnership is based on a shared view that long-term health is influenced by sustainable habits, consistency, and lifestyle choices. It follows a broader alignment in the approach to health and fitness.
Following several months of engagement with the founder and management team, according to the company, Sharma joined FITTR after assessing its business, objectives, and long-term plans.
“I’ve spent time with the team, understood the business, and seen the growth trajectory first hand. The fundamentals are strong, the mission is clear, and the opportunity to make real, lasting impact on how millions of people can make meaningful lifestyle changes that last,” Sharma said, explaining his decision to double down.
The partnership forms part of the company’s ongoing development and expansion of its preventive health offering.
“The world is facing an unprecedented rise in lifestyle-related health challenges. More than ever, people need to return to the fundamentals: movement, nutrition, consistency, and personal responsibility. At FITTR, we have always believed that there are no shortcuts to good health. Rohit not only shares this belief but lives it every day,” said Jitendra Chouksey, Founder and CEO, of FITTR.
In FY25, FITTR generated Rs 128 crore in revenue and recorded a profit before tax of Rs 11 crore, compared with losses in the previous three financial years. Subscription-based offerings accounted for the majority of revenue at Rs 122 crore.
FITTR’s broader ambition is to become an end-to-end healthcare company.
“We are no longer just a fitness company. We are building an end-to-end healthcare company,” Chouksey had mentioned in an earlier conversation with YourStory.