Food lifestyle platform Foodstories raises Rs 50 Cr in funding round led by Nikhil Kamath

Foodstories, a food lifestyle platform, has raised Rs 50 crore in a funding round led by Zerodha co-founder Nikhil Kamath, with participation from existing investor Narotam Sekhsaria Family Office.

Foodstories plans to use the funds to expand its business in the areas of digital channel, delivery, and retail footprint.

Founded by Ashni and Avni Biyani, Foodstories aims to create a new category at the intersection of food, culture and community. It connects consumers with curated products, producers, and food experiences from India and around the world.

“Better food is one of the highest-leverage changes a person can make to how they live,” said Nikhil Kamath. “Foodstories is one of the few platforms building the real infrastructure for that. The founders understand both the product and the business they’re building.”

Foodstories brings together farmers, producers, chefs, bakers, and food makers onto a single platform for consumers to discover and access food. The company also has a retail presence in Delhi, Bengaluru and Hyderabad. It recently opened its flagship store in Mumbai and plans to open one more outlet in the city soon.

“We’re building a ₹1,000 crore business,” said Ashni Biyani.“Curation, experiential retail and a strong digital layer. That combination is what gives us conviction in the scale of what’s possible here.”

The founders of Foodstories are the daughters of Kishore Biyani, the founder of the now defunct retail house The Future Group. They believe there is a new emerging class of consumers whose needs are not met by traditional retail format. Foostories aims to bring together digital and retail formats along with live experiences to provide a curated platform for consumers.