Klook India’s new campaign with Farah Khan is about the trips you didn’t plan for

In Klook India's newest summer campaign, filmmaker Farah Khan returns to one of India's most-visited destinations and finds that a city she had long considered familiar still had an entire side she had never seen.

The brand film, featuring Farah Khan alongside Dilip, her personal cook and trusted travel companion, is built around a simple truth that most travellers will recognize: ambitious plans, carefully considered itineraries, and a tendency, when it comes to it, to play it safe. And in doing so, the most popular destinations are often the least fully explored.

As Asia's leading travel experiences platform, Klook India challenges that instinct, positioning Klook as the platform that makes it easy to book not only experiences travellers had already planned, but the ones they discover along the way — before the trip, or in real time while they are already there. The planned and the unplanned. The expected and the unexpected. Both, in one place.

The campaign launched with a trailer now live on Instagram at @klookindia, followed by three short-form episodes and a brand film now out on Klook India's YouTube channel.

Joining Klook's world of joy and discovery, Farah Khan returns to Singapore, a destination she has visited before but, as the video playfully reveals, never quite like this. She is accompanied by Dilip for whom the city is entirely new. It is a pairing that works precisely because of the contrast: Farah, the seasoned traveler who arrives with assumptions; and Dilip, who arrives with none.

What unfolds is warm, funny and quietly revealing, with Dilip's sense of wonder gradually disrupting Farah's certainty. A city she thought she knew turns out to have a treehouse resort she had never heard of, a tall-ship dinner cruise she had never considered, and neighbourhoods she had never once passed through.

Their dynamic captures something true about travel, that a destination rarely runs out of things to offer and the best moments are not usually the ones you planned. They are the ones that catch you off guard, shift your perspective, and end up being the ones you talk about long after you are home.

Shivam Tyagi, Marketing Lead, Klook India, says Indian travellers today are more informed and more inspired than ever, yet most holidays still end up looking remarkably similar. “The algorithm recommends, the crowd follows, and the holiday becomes a copy of someone else's experience. We believe the most rewarding journeys begin where the top-10 list ends, and this campaign is our invitation to every traveller to trust their own curiosity.”

Tyagi believes that Farah brings the eye of someone who has seen the world and still finds wonder in it while Dilip has the unbridled excitement of someone experiencing it all for the very first time. “Together, they capture exactly what Klook stands for: no matter where you are on your travel journey, there is always something new, something unexpected, something that makes you feel alive. This campaign is for every traveller who has ever come home thinking, ‘I wish I'd done more of that’,” Tyagi says.

A familiar city, experienced differently

For travellers inspired by Farah and Dilip's journey, every experience featured in the film is bookable on Klook. These include a nature-immersive stay at Mandai Rainforest Resort and close animal encounters at Mandai Wildlife Reserve, a local cooking class at Palate Sensations, a Royal Albatross tall-ship cruise along the city lights, a SkyOrb cable car ride above the skyline, a visit to Madame Tussauds, fireworks by the sea at Wings of Time, and a Heritage Sidecars tour through Singapore's storied neighbourhoods. 

Their experiences in Singapore mirror what Klook makes possible for every traveller: more joy, more discovery, and not a moment of a good holiday wasted.

Indian travelers are looking beyond tourist checklists

Klook's latest Travel Pulse Study reveals that the way Indian travelers approach their holidays is shifting. The top booking behavior shows how the majority now prefer discovering activities while already at the destination, making spontaneous decisions on the go, and seeking local recommendations after they arrive, not before.

Nearly two in five Indian travellers actively seek out lesser-known alternatives to popular tourist spots regularly, with GenZ leading the way. And, nearly one in two millennial travellers say they would rather spend longer in fewer places in order to truly connect with local culture. These are travellers who have visited the landmarks and are now exploring what else a destination has to offer. 

Klook, with its breadth of planned highlights, hidden local gems, spontaneous bookings, and in-trip discoveries, is the platform built to answer that question. With the summer campaign now live, there has never been a better moment to find out what a good holiday can really look like.