A sweet(ener) story; Adage Automation gets fresh capital
Launched in March 2025, The Sweet Change has clocked Rs 2.6 crore in sales, with nearly 70% of its revenue coming through its own website.
Hello,
Meta recently rolled out its new AI image generator called Muse Image. The feature is now available for free through the Meta AI app, as well as on Instagram. One particular feature, which lets users manipulate other Instagram users’ profile image, has drawn concern over privacy.
In response, Meta has said it has placed controls that will allow people to disable this feature if they wish to.
Speaking of Meta, the company has outlined its efforts to combat child sexual abuse material (CSAM) across its apps, highlighting AI-powered detection and large-scale enforcement actions. The statement comes days after the government issued a notice over such images.
Meanwhile Google has selected 20 Indian AI-first startups for the 2026 cohort of its Google for Startups Accelerator, underscoring how the country’s AI ecosystem is moving beyond general-purpose language models. The three-month, equity-free programme is marking the tenth anniversary of Google’s accelerator initiatives in India.
Selected startups span a wide range of sectors such as Adalat AI, which focuses on judicial technology, and Aikenist and FlexifyMe in healthcare.
In today’s newsletter, we will talk about
- Building a sweetener brand
- Adage Automation gets fresh capital
Here’s your trivia for today: What does Copenhagen mean in English?
Women entrepreneur
Building a sweetener brand
The Sweet Change offers a natural monk fruit sweetener in powder and drop variants. Founders and sisters Manvi Agnihotri and Sheen Hitaishi say that Sweet Change’s powder has no erythritol and the highest monk fruit concentration in the category—30%—with the rest being guar fibre and allulose. The company claims to be India’s first gut-friendly sweetener.
Key takeaways:
- Erythritol is a zero-calorie sweetener popular among diabetics and those watching their weight.
- The Sweet Change drops contain only monk fruit, water, and vitamin C and are a clean sugar replacement.
- Launched in March 2025, The Sweet Change has clocked Rs 2.6 crore in sales, with nearly 70% of its revenue coming through its own website.
<Funding Alert>
Startup: Adage Automation
Amount: Rs 230 Cr
Round: Growth
Startup: Elevate Education
Amount: Rs 170 Cr
Round: Series D
Startup: Milo Drive
Amount: $2.4M
Round: Seed
Funding
Adage Automation gets fresh capital
Adage Automation, an industrial technology company specialising in gas analytics and environmental monitoring systems, has raised Rs 230 crore in a growth funding round led by InCred Growth Partners Fund, the private equity platform of InCred Alternative Investments.
Key takeaways:
- Founded in 2001, Adage Automation develops advanced gas analyser systems that help industries monitor industrial processes and emissions.
- The company will use the fresh capital to expand the company’s AI-enabled industrial software, digital monitoring platforms, engineering capabilities and manufacturing infrastructure.
- Adage also plans to strengthen its international presence across the Middle East, Africa, Europe and the United States while exploring inorganic growth opportunities through acquisitions.
News & updates
- Chip deal: Apple said it’s expanding its partnership with chipmaker Broadcom in a multi-year deal that is expected to exceed $30 billion. This marks the iPhone maker’s largest US manufacturing commitment to date.
- Greenland: US President Donald Trump on Wednesday doubled down on his latest push for US control over Greenland, saying Washington needs the Arctic island “for the protection of the world.” Trump said the self-governing Danish territory was “very important” for the U.S., “but it is not important for Denmark.”
What does Copenhagen mean in English?
Answer: Merchant’s harbor
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