Healthy snacks brand Open Secret raises over Rs 50 Cr funding

Healthy snacking brand Open Secret has raised over Rs 50 crore through a combination of Rs 30 crore in primary equity from Desai Brothers Group and institutional debt to accelerate retail expansion, product innovation and AI-led supply chain capabilities.

Founded by Ahana Gautam, the startup offers healthier alternatives to conventional packaged snacks and is looking to capitalise on growing consumer demand for nutritious food products. The latest funding comes as the company shifts from category validation to scaling its business.

Open Secret said it has crossed Rs 200 crore in annual recurring revenue (ARR) and is growing at 10% month-on-month. It added that it has achieved EBITDA profitability and positive operating cash flow.

The company said the fresh capital will be used to expand its offline retail footprint, strengthen its product pipeline, and deploy artificial intelligence across its supply chain.

Open Secret products are currently available at more than 500 retail outlets, including DMart and Reliance Smart, and the company plans to significantly expand its physical distribution network across India.

Open Secret is also increasing investments in its savoury portfolio, including chips and namkeen, which it identified as its fastest-growing category. Additionally, it is deploying AI agents across its supply chain to optimise production cycles and reduce time-to-market for new products.

"The demand for healthy snacks is significantly outpacing supply, and we are moving quickly to bridge that gap," said Ahana Gautam, Founder and CEO of Open Secret. She added that the partnership with Desai Brothers Group would strengthen the company's manufacturing and distribution capabilities, helping it target Rs 1,000 crore in ARR over the next three years while maintaining profitability.

Desai Brothers Group said its investment reflects confidence in the growing demand for healthier food products and Open Secret's ability to build a scalable consumer brand. Existing investor Z47 also reaffirmed its support, citing the company's disciplined growth and strong potential in India's fast-growing healthy snacking market.