Sid’s Farm raises over Rs 81 Cr in pre-Series B round
The company will use the funding to strengthen its supply chain and for the expansion of its manufacturing and distribution capabilities. It will also be investing in product innovation, and strengthen its partnership with the farmers along with accelerating its expansion into new geographies.
Direct to consumer (D2C) brand Sid’s Farm has raised a pre-Series B funding round of over Rs 81 crore. Major investors who led this round included Omnivore, NSFO, Dodla Dairy, Next Bharat Ventures, and LIO along with a consortium of other investors, said the company in a statement.
Hyderabad-based Sid's Farm is a dairy and food brand committed to making safe food a norm in Indian homes and serves over 50,000 families across multiple cities.
The company said it will deploy the funding to strengthen its supply chain and for the expansion of its manufacturing and distribution capabilities. It will also be investing in product innovation, and strengthen its partnership with the farmers along with accelerating its expansion into new geographies.
"Modern Indian consumers are extremely quality conscious and demand transparency, quality and safety in the food they and their families consume. This investment is a vote of confidence by our partners in our long-term vision of establishing India's most trusted dairy brand that embodies safety as an inseparable ingredient of our products at every step of the value chain—from the farm to the family's doorstep," said Dr Kishore Indukuri, Founder, Sid's Farm.
Founded in 2016, Sid’s Farm has differentiated itself by adopting a scientific approach to food safety, wherein each batch is subjected to testing across more than 45 quality and safety parameters, with more than 10,000 quality tests conducted on a daily basis.
These quality control tests ensure that the milk from Sid’s Farm is not just free from adulteration but is also devoid of any antibiotic residues, induced hormones, chemical preservatives and other contaminants–all the while maintaining the sanctity of the cold chain from procurement to delivery.
In addition, the company has also made substantial investments in farmer education by providing guidance on adoption of best practices in the dairy industry. India, which is the world’s largest milk producer, is seeing rapid growth in the premium dairy segment where consumers lay greater stress on food quality.
Edited by Megha Reddy