Startup news and updates: daily roundup (July 31, 2026)

YourStory brings you today’s headlines with the latest developments across sectors.

Latest news

IBM, Sarvam join hands to advance sovereign AI adoption

IBM and Sarvam have partnered to help governments and regulated organisations in India deploy AI that keeps data, operations and governance under their own control.

The collaboration highlights the growing importance of sovereign AI, an approach that allows countries and organisations to develop and run AI systems while meeting local regulatory, security and data-governance requirements.

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Other news

Flipkart and Netflix partner to offer streaming through shopping rewards

Flipkart and Netflix have partnered to offer Flipkart Plus members a Netflix Mobile Plan as a shopping reward. From 1 August, members who complete four qualifying orders of at least Rs 299 in a calendar month across Flipkart, Flipkart Grocery and Flipkart Minutes will receive 30 days of access to the Netflix Mobile Plan.

The benefit is activated through the Flipkart app and must be re-earned each month through eligible purchases. The programme is aimed at rewarding regular shoppers without requiring a separate Netflix subscription or bundled recharge.

Shoppers Stop sets Guinness World Records title with lipstick display

Shoppers Stop and SSBeauty have earned a Guinness World Records title for creating the longest line of lipsticks, using 1,016 lipsticks as part of their Lip Land campaign. The event, held on July 25 and 26 ahead of National Lipstick Day, showcased more than 3,000 lipstick products from over 500 beauty brands.

Lip Land also featured interactive displays, product trials and brand activations with companies including Maybelline, Revlon, Lakmé and Nykaa. The campaign was designed to promote beauty discovery and highlight Shoppers Stop's premium beauty portfolio.

DXC Technology partners with ElevenLabs on enterprise AI

DXC Technology has partnered with AI company ElevenLabs to integrate voice AI capabilities into its enterprise operations and customer solutions. As part of the partnership, DXC also participated in ElevenLabs' recent $500 million Series D funding round, which valued the company at about $11 billion.

The collaboration will focus on deploying AI-powered voice agents and multilingual interfaces across customer service, enterprise productivity, application development and industry-specific solutions. DXC said the partnership supports its strategy to expand AI-native products and services for enterprise customers.

MeitY Startup Hub to hold startup summit in Coimbatore

MeitY Startup Hub will host the GENESIS NextGen Startup Summit in Coimbatore on 4 August in collaboration with AIC RAISE to promote entrepreneurship in Tier II and Tier III cities. The event will bring together startups, investors, incubators, policymakers and industry representatives, and will feature discussions on deep technology, artificial intelligence, advanced manufacturing and innovation.

The summit will also mark the launch of the GENESIS Entrepreneur-in-Residence 3.0 programme, which will provide grants of up to Rs 10 lakh to support early-stage technology startups. The initiative is part of the GENESIS scheme to strengthen India's regional startup ecosystem.

(This article will be updated with the latest news throughout the day.)