Athleisure brand BlissClub bags Rs 160 Cr to expand product range, retail footprint

Bengaluru-based athleisure brand BlissClub has raised Rs 160 crore in a funding round led by Singularity AMC, an India-focused alternative asset manager that backs high-growth businesses across sectors.

Founder Minu Margeret and her partner Vidit Aatrey have also invested significant personal capital in the round, while existing investors Elevation Capital, an early-stage venture capital firm, and global investment firm Eight Roads Ventures increased their commitments.

The capital will be used to expand BlissClub’s product categories, accelerate its offline retail network, strengthen product development, and recruit talent for its next phase of growth.

Founded in 2020, BlissClub began by designing activewear specifically for Indian women, addressing what it saw as a gap in apparel suited to Indian body types, weather conditions, and price points. Since then, it has evolved into an omnichannel lifestyle brand with more than 40 stores across the country, while also selling through its own digital channels and online marketplaces.

Earlier this year, the company entered the menswear segment, broadening its addressable market.

According to the company, revenue has grown by more than 60% year-on-year over the past two years.

Explaining the company’s long-term strategy, Founder and Chief Executive Officer Margeret said BlissClub has spent the past five years building “incredibly comfortable, highly functional apparel” designed for Indian consumers. She said the funding would help the company “double down” on product innovation and offline expansion, allowing it to reach more customers across India.

Singularity AMC believes the company is well positioned to benefit from changing consumer preferences. Sandeep Bapat, Co-chief Investment Officer at the firm, said the investment team had been impressed by how BlissClub had built “a strong brand and business” in India's fast-growing comfort-wear and activewear segments. He added the new funding would support expansion across both physical stores and online channels.

The funding comes at a time when the direct-to-consumer fashion and athleisure market is attracting significant investor interest.

Consumers are increasingly spending on fitness, casual clothing, and lifestyle products, encouraging brands to expand beyond online sales into physical retail. Industry participants are also benefitting from government measures aimed at strengthening textile manufacturing. The Production Linked Incentive scheme for textiles has been expanded to encourage greater investment in the sector.

Recently, sportswear company Agilitas secured Rs 225 crore to strengthen manufacturing, brands, and retail, while wellness platform Bodycraft raised Rs 120 crore from Singularity AMC to fund expansion across India.