This book examines how Indian companies turned crisis into growth
Through the stories of five institutions, Bajaj Finance, Titan, Dr Lal PathLabs, Divi's Laboratories, and Tata Elxsi, the authors Saurabh Mukherjea and Salil Desai explore what enables a company not merely to withstand disruption but to turn it into an enduring source of strength.
A new book, The Art of Enduring: How Great Companies Turn Crisis into Opportunity, examines how five Indian companies turned disruption into an opportunity to build businesses capable of enduring and compounding over the long term.
Co-written by authors and investors Saurabh Mukherjea and Salil Desai, the book analyses how some of India's leading companies navigated a series of disruptions between 2015 and 2025, including demonetisation, the rollout of GST, the COVID-19 pandemic, trade wars, and global supply-chain disruptions.
It is schedule to release on September 14 under Penguin Random House India's 'Business' imprint.
"In The Art of Enduring, we check-in on the continued success of the companies profiled in 2016 and decode five more Indian companies which have successfully overcome formidable odds to build powerful franchises," the authors said in a statement.
Mukherjea and Desai begin their analysis with India's 500 largest companies and identify businesses that outpaced the country's GDP while generating returns on capital of more than 15 per cent annually over a period of one-and-a-half decades.
Five companies made the final cut: Bajaj Finance, Titan, Dr Lal PathLabs, Divi's Laboratories, and Tata Elxsi.
Through the stories of these five institutions, the authors explore what enables a company not merely to withstand disruption but to turn it into an enduring source of strength.
The authors examines the systems, cultures, leadership choices, innovation, brands, and strategic assets that allow great businesses to keep compounding while the world around them changes.
The book also focuses on the people behind these businesses, including entrepreneurs such as Arvind Lal and professional managers including Bhaskar Bhat, Rajeev Jain and Om Manchanda.
It also seeks to shift attention from the cult of celebrity founders to what the authors describe as India's "quiet compounders", companies whose success has been built over decades through institutional strength, discipline, intellectual capital and consistent execution.
"The Art of Enduring is a study of Indian enterprise and the nature of corporate greatness. It asks a deceptively simple question: What do great companies do when the world goes wrong?
"The answer lies in the book's central idea: the greatest companies don't wait for calm. They learn to befriend time," said the publishers in its description of the book.
Mukherjea is the author of four bestselling books, including The Unusual Billionaires, Coffee Can Investing, and Diamonds in the Dust, which he co-authored with Desai.
The Art of Enduring, priced at Rs 699, is currently available for pre-order online.