Centricity raises Rs 280 Cr in Series A led by SMBC Asia Rising Fund
Centricity will use this funding for strengthening tech stack, expanding distribution network and deepen market reach.
Centricity, a technology led wealth management firm, has raised Rs 280 crore in a Series A round of funding led by SMBC Asia Rising Fund.
The round also saw participation from existing investors such as Lightspeed India Partners, Burman Family Office, RAAY Investments (Amit Patni Family Office), and Kuldeep Rathi (Ask Automotives Ltd.) Family Office, Stride Venture, and Innoven Capital, along with other returning investors.
According to a statement, the funding will be deployed towards strengthening the company's proprietary technology stack, expanding its B2B2C wealth distribution platform, accelerating the growth of its private wealth and NRI global private client businesses, and deepening its presence across domestic and international markets.
Founded in 2022 by seasoned private bankers, Centricity operates across multiple business verticals, including its partner-driven B2B2C distribution platform One Digital, Invictus Private Wealth, and NRI Global Private client business.
On the fund raise, Centricity Founder & CEO Manu Awasthy said, “This investment is a defining endorsement of Centricity's vision, business model, and execution. After the early backing of Lightspeed, the partnership with SMBC's venture capital arm is another strong vote of confidence in what we have built in just three years.”
Centricity now manages more than Rs 15,000 crore in Assets Under Management (AUM), with 60% of ARR assets, serves a network of over 20,000 partners, supports more than one lakh investors, works with over 250 family offices, and has built a workforce of 800+ professionals. The firm said it is on track to surpass Rs 150 crore in revenue in FY27 and claimed that over the past year alone, the business has recorded nearly 200% growth, reflecting increasing adoption of technology-enabled wealth advisory across both advisor and client segments.
This wealth management firm said unlike traditional private wealth models that are often closely aligned with proprietary product distribution, Centricity has built an advisor/distributor -first platform designed around transparency and open architecture.