Dream11 pivots to sports engagement platform
Dream11 aims to transition to an AI first platform to engage users based on their sports, leagues, teams and players.
Dream11 on Thursday said it has moved away from pure-play fantasy sports to building a global sports engagement platform.
Dream11 was India's biggest fantasy game company before the government imposed a blanket ban on the category a year ago.
"Dream11 today completes its pivot away from pure-play fantasy sports to becoming a global sports engagement platform. It has discontinued all prizes to focus only on sports content, live streaming, stats, scores, commentary, community, experiences, and social contests," the company said in a statement.
The statement said Dream11 will be transitioning to an AI-first platform, building a highly personalised experience for users based only on their favourite sports, leagues, teams and players.
The platform will also be multi-sport, addressing a global gap and positioning itself as a single destination for sports fans worldwide, the statement said.
This pivot was necessitated due the promulgation of the Promotion and Regulation of Online Gaming Act, 2025 by the government in August 2025 which imposed a nationwide ban on online money games, effective 1 October 2025. The law prohibited online games involving monetary stakes or deposits, regardless of whether they are based on skill, chance or a combination of both.
This meant an end to all paid fantasy sports and other real money gaming offerings forcing companies like Dream11 to pivot towards other areas which are free to play sports engagement and other businesses.
Dream11 has steadily expanded into new businesses and area which are beyond fantasy sports. It also entered the stockbroking business with the launch of DreamStreet where the aim was to simplify investing for users as well increase the penetration of demat accounts in the country.
The ban had a severe impact on the financials of Dream11 where its revenue dipped to Rs 7,374.4 crore in FY25 from Rs 8,345.9 crore in FY24. Further, it slipped into a loss of Rs 478.9 crore, compared with a profit of Rs 1,295.3 crore a year ago.
(With inputs from PTI)