BharatPe launches Agentic AI and credit coach at Global Fintech Fest 2026
BharatPe Agentic AI built with Gemini on Google Cloud, brings a 24x7 personal AI assistant to merchants, powered by 60+ live systems.
Fintech company BharatPe has accelerated its AI push. At the Global Fintech Fest 2026, the company launched two new tools: BharatPe Agentic AI, an AI assistant for merchants, and Credit Coach, which leverages AI to increase Credit awareness among users.
Built on Google Cloud’s Gemini Enterprise Agent Platform, BharatPe Agentic AI acts as an intelligent assistant within the BharatPe for Business app. It is designed to understand merchant requirements and take action across more than 60 live systems in real time.
Credit Coach uses AI-powered personalisation and video to offer users a more engaging way to understand their credit profile and changes in their bureau score.
According to the company, BharatPe Agentic AI is built to empower every merchant with an AI Business Partner that helps them run everyday operations. Built into the BharatPe for Business app, the assistant understands the merchant's business, products and interaction history, allowing it to communicate in their preferred language and take action on their behalf.
The assistant can draw on screen activity, interaction history and previous support tickets to provide more relevant assistance. Merchants can also choose its persona, avatar and voice in Hindi, English, Hinglish and regional languages.
Commenting on the launch of BharatPe’s AI Suite, Nalin Negi, CEO, BharatPe, said, “We see AI not as a layer of technology, but as a way to make financial services more intuitive, relevant and responsive to the way people actually work and transact. With BharatPe Agentic AI, we are moving beyond answering questions to helping merchants get things done, with Credit Coach, we are making credit awareness more personalised and actionable. These are early but important steps in our journey to build a more intelligent, India-first fintech platform.”
Harsh Dhand, Director of AI Partnerships, APAC, Google said: “We are thrilled that Google AI is helping transform how small businesses across India operate. With multimodal, voice-first intelligence in the BharatPe Agentic AI experience, we look forward to seeing Indian merchants across the country benefit from a trusted, multilingual daily partner that reduces everyday operational hurdles and accelerates financial inclusion nationwide.”
Through My Shop My Ad (MSMA), BharatPe enables merchants to create personalised advertisements in which Rohit Sharma’s AI avatar promotes their individual businesses, giving local merchants access to a brand-ambassador-style advertising experience.