Bluesky’s Attie lets you “Vibe-Code” your feed and take back control of social media
Bluesky introduces Attie, an AI app that lets users create custom social feeds using natural language. Here’s how it works!
What if your social media feed understood your mood, not just your clicks?
That is the idea behind Attie, a new app introduced by Bluesky on 30 March 2026. Instead of relying on fixed algorithms or manual filters, Attie aims to let users describe what they want to see in plain language and build a feed around it.
It is a small shift in interface, but a potentially big change in control. Here's everything you need to know!
What does Attie actually do?
Attie is designed as an AI-assisted layer on top of the AT Protocol, Bluesky’s open social networking framework. Rather than writing code or configuring complex tools, users can simply describe the kind of content they want.
For example, someone could ask for timely updates on a sport, fewer repetitive links, or more original posts from a niche community. Attie interprets these instructions and turns them into a working feed.
This builds on Bluesky’s existing custom-feed system, where users can already choose from different ranking algorithms. The difference is accessibility. Attie removes the technical barrier and brings feed creation into everyday language.
What “vibe-coding” a feed means
The idea of “vibe-coding” moves beyond keywords. Traditional feeds rely on signals such as likes, follows, or specific topics. Attie focuses on intent. It tries to understand the tone and feel of what a user wants to see.
A feed could prioritise thoughtful discussions over viral content, or highlight local updates instead of global trends. Users can refine this over time by giving feedback, saving multiple feeds, or switching between them depending on context.
In effect, your timeline becomes something you actively shape, not something passively delivered.
Why this matters for social media
Bluesky has long argued that users should have more control over how content is ranked and surfaced. Its approach separates content, algorithms, and moderation, allowing people to choose how their feeds work.
Attie takes that idea further. Turning natural language into functional feeds makes algorithmic choice accessible to a much wider audience. You no longer need to understand how ranking systems work. You just need to describe what you want.
For creators and publishers, this could open up new ways of reaching audiences. Feeds could become more transparent, with users knowing exactly what a timeline is optimised for.
What we know so far
Public filings show that Bluesky Social, PBC applied for a US trademark for “Attie” on 9 March 2026, covering software related to social and decentralised networking.
The company has consistently emphasised algorithmic choice over the past year, alongside the growth of third-party feed builders on the AT Protocol. Attie appears to be the next step in that direction, making these tools easier to use and more widely adopted. The launch comes at a moment of transition for Bluesky.
Founder Jay Graber recently moved into the role of Chief Innovation Officer, while Toni Schneider stepped in as interim CEO. Around the same time, the platform crossed 40 million users, giving it a larger base to test new ideas around personalisation and control.
This scale matters. Features like Attie rely on active experimentation and user feedback, and a growing user base provides exactly that.
What it could mean going forward
For developers already building on the AT Protocol, Attie could lower the barrier for new users who want customised feeds without managing their own infrastructure. For communities, it introduces a more transparent way to discover and share content.
Instead of following opaque algorithms, users can understand and even define what their feed is optimising for. The broader implication is a shift in power. From platforms deciding what users see, to users deciding how platforms work for them.
What to expect next
Bluesky has not yet shared detailed timelines or pricing for Attie. The company typically rolls out new features gradually, testing them with smaller groups before expanding access. More clarity is expected around how feed settings can be saved, shared, and integrated with developer tools as the product evolves.
The bottom line
Attie is not just another feature. It reflects a different vision of social media, where feeds are not dictated by a single algorithm but shaped by individual intent. If it works as described, it could make personalised, transparent timelines the default rather than the exception. And for once, your feed might finally feel like it is yours.