Anshu Sarin is CEO of 91Springboard India.
She has recently concluded a successful turn-around and strategic sale of Berggruen Hotels (Keys Hotels) to the domestic mid-market leader, Lemon Tree Hotels. Keen to augment her on-site learning with academic insights, she has concluded a course on Digital Transformation of Businesses from Singapore Management University in the top cohort. In addition to her current role, she is leading an exhaustive digital-business transformation plan at Lemon Tree Hotels. Anshu joined Berggruen Hotels in 2014 as Chief Operating Officer.
At Kingfisher Airlines, she launched the pivotal award-winning Frequent Flier Program, which had over 2 million members.
