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Dharika Merchant

The COO of WORD and Alchemy Group, Dharika Merchant, is a pioneer of new-age digital change with experience in business development and product strategy. She has a proven management track record and over 10 years of experience in Business development, PNL management, operations, product development across various verticals in digital media ranging from PPC, display, rich media and social media marketing.. At Alchemy Group, she is at the forefront of driving the strategic goals of the business by expanding its operations to new heights. Her strong management background and extensive leadership experience has rigorously pushed the scale of business to its full potential, delivering operational excellence.