Kinnari Thakker is the Co-founder and Chief Experience Officer at MyFi, a consumer-first personal finance platform focused on helping users make better money decisions through simplicity, clarity, and behavioral intelligence.
At MyFi, Kinnari leads the customer experience, product strategy, and design functions. Her work sits at the intersection of product thinking and user behavior, with a focus on creating intuitive, trustworthy, and emotionally resonant financial tools for Indian consumers.
With a background in fintech and user research, she brings a deep understanding of what it takes to build products that not only function well but genuinely improve the way people relate to their finances. Kinnari is an advocate for financial wellness and believes that the next wave of innovation in fintech must move beyond access to enable confidence, clarity, and control for users.
