Krithika Nelson, after spending over 5 adventurous years of building meaningful content and creative concepts for Web, TV and Radio and 2 years of playing manager, decided to answer her calling. Now she is the co-founder and CEO of Shopo.in, and is working towards creating the perfect world for Indian designers, artists and artisans!
Krithika Nelson of Shopo.in shares her views on how starting up and living in your startup is all about completely forgetting fun with friends, time with loved ones, family, hobbies, interests, and whatever else made up your life so far. It is about living with just one concept 24 X 7 in your brains, and in the process, losing health, sleep, friends and any respect or love in the family.
2nd Dec 2011 · 5 min read
So a year back, my co-founder Theyagarajan and I had this idea - for a marketplace for everything with an Indian heart, over an auto ride from a bustling market street in Chennai. Over the next few weeks, we visited more exhibitions and street markets than we had ever done in our lives.. And at the end of it all, we knew that this was our calling.
3rd Nov 2011 · 5 min read
“Imitation is the best form of flattery” Now that’s a quote by Charles Caleb Colton that we are all aware of! But my question is this – When someone copies your work, Do you really feel flattered? Actually Flabbergasted would be more appropriate! It is not easy to see the work you have put hours or weeks or even years of hard work into, being ripped off by someone else, and called their own! It all starts with an innocent phone call or message most of the times!
12th Oct 2011 · 7 min read