Prakash Gurumoorthy

Prakash Gurumoorthy is the General Manager of VTEX Europe and APAC. He is responsible for Europe and APAC’s regional P&L, Customer Experience, Growth Engineering teams and culture. Prior to joining VTEX, he built the iconic BORN Group, an award-winning global agency that helps brands with digital transformation. Prakash built the global production arm for BORN integrating the three specialisms (Creative Services, Content Production and Commerce Enablement) servicing over 150+ customers/brands through 600+ digital transformation programmes. Tech Mahindra acquired BORN in 2019. On occasion, he advises companies on digital transformation. He is also a part-time faculty empowering young minds and mentoring companies in IIT Madras’ startup ecosystem. Prakash is a graduate of BITS, Pilani and an MBA in Marketing & Operations from K J Somaiya Institute of Management.