Prashanti Malisetti
Ms. Prashanti Malisetti is the Founder and CEO of Pixel Pictures, one of the leading content producers in the South Indian television industry. Hailing from an entrepreneurial family, Prashanti initially chose the corporate way and paved her way into the financial sector, spent close to a decade as a corporate banker before turning into a full-time entrepreneur. It was 2010 and Prashanti was ready to sink into a new challenge. While discussing her ideas in a conversation with longtime friend Director Sanjeev K Kumar, she realised how their thoughts aligned and volunteered to intern with him on a few projects. It was when she got on set that she understood how fascinating the entire process is. Prashanti watched as people created magic out of literally nothing, and observed how driven and tireless every individual is, to make a show happen. She realized that she may just have stumbled upon something really exciting and intriguing and got to working on creating what we today know as Pixel Pictures Private Limited. During the research phase before co-founding Pixel in 2013, Prashanti learnt that the sustainability of any format is its biggest success, and bringing in licenses to adapt such shows for the vernacular viewer would be Pixel’s USP, and that is the defining factor till date. Since then, the company has produced over 1000 hours of content with hit shows like Super Minute, the Kannada adaptation of Endemol Shine’s Minute to Win It; Dancing Star, an adaptation of BBC’s Dancing with the Stars; Family Power, Takadhimitha, Super talk time, Made for each other etc; for the Kannada and Malayalam television viewers, under Prashanti’s leadership. The production house has also actively evolved and created original content, crystalizing its position as the preferred content producer in the industry. Apart from being a passionate entrepreneur and a driving force behind the company’s growth, she loves to play badminton, practice yoga and enjoys cooking for family and friends at home.