Senthil Kumar Hariram

Senthil Kumar Hariram is a visionary entrepreneur, performance marketing strategist, and digital transformation advocate with over 15 years of experience in scaling brands and building high-impact teams. As the Founder and Managing Director of FTA Global, Senthil is on a mission to reinvent the agency model by embedding outcome-driven, AI-augmented growth teams into brands and delivering tangible business impact at scale. Before founding FTA Global in 2025, Senthil was part of the founding team and served as Vice President of Marketing at NP Digital India. Senthil’s expertise spans performance marketing, scalable SEO systems, AI-led marketing transformation, product-led growth, and brand storytelling. He introduced several industry innovations, including Quant SEO™ and the AI Citation Score (AICS), tools that have redefined how search visibility and content authority are measured.