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Brands
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YSTV
Around Always is a culmination of the vision of Shreya Goenka embodying two ideas, Indian local craft preservation through modernization and customization of ethnic bridal footwear for customer satisfaction.
Around Always specializes in handcrafted bridal sandals, wedges, punjabi juttis, casual mules and loafers. They employ vegan leather and fabric with traditional hand embroidery techniques to create sustainable pieces that are perfect for contemporary settings. They take this opportunity to also support local craftsmen in Kolkata, India and preserve their wonderful craft from extinction they have been around for centuries creating some of the most intricately carved hand-made exquisite designs globally.
Legal Name
:
M/S Around Always
Headquarters
:
Kolkata, West Bengal, India
Business Model
:
Founding Date
:
2018
No. of Employees
:
11 to 20
Core Team
:
1.
Shreya Goenka
Co-Founder
2.
Yash Dabriwal
Co-Founder
2018
Sep | Company Incorporation
We started our brand and registered our trademark in 2019. It is a sole propreitorship business currently.
2020
Feb | Product Launch
Launched our website and began marketing for online and offline sales at our store.
2021
Sep | Became Profitable
Became profitable with the first wedding season post COVID seeing the first true opening of the wedding / events industry.
B2B
Our primary target segment in B2B are the large design houses looking for footwear and accessories to complement their apparels.
Client Segment
:
Clothing & Apparel
Target Companies
:
Medium Enterprise
Target Geography
:
B2C
Our target customers are largely young women on the lookout for designer footwear and accessories for their wedding or for occasion / part wear.
User Age
:
18 to 25,
26 to 34,
35 to 45
User Income
:
Lower-middle Income,
Upper-middle Income,
High Income
Location
:
Frequently Asked Questions
