Basic Information
Founded by Sukriti and Asha Jindal Khaitan, Asa Beautyis a clean makeup label that makes carefully-crafted, 92% natural, vegan, refillable, sustainable, free from animal cruelty and luxe. Asa beauty brings a whole gamut of beautiful options such as pressed foundations, easy blend concealers, finishing powder, cream correctors, highlighter and luminescing powder. For the lips, they have the hydra matte lipsticks, stunning crème lipsticks and exclusive lip and cheek tints. And to top it all, there’s the everyday mascara for the eyes alongside refillable packs that are available for all the products. The brand also donates 5% of asa’s proceeds to the Naz Foundation that relentlessly works towards empowering young women through sports education.
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