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Barcode Entertainment is a technology-driven influencer marketing company. It brings together data-led performance, real human relationships, expert creative strategy, authentic engaging content, and laser-sharp paid media targeting. Barcode has built an inhouse platform for brands and media companies to source and engage with influencers for marketing campaigns. Their team of 150 influencer marketing specialists use this intelligent platform to contact and collaborate with more than 10 lakh macro and micro influencers across the country. Barcode connects brands with 25 million potential consumers daily via influencers primarily through native, sponsored content across major social media platforms including videos and photos, blogs, and podcasts.