The Bombay Shaving Company produces a wide range of products that are aimed at men’s grooming necessities. The company sources its blades from Japanese company Feather but apart from that every other thing has been formulated in-house. The company positions itself as a luxury brand and sells its six-set razor, brush, pre-shave scrub, shaving cream, post-shave balm and blades for Rs 2,995. The company has managed to tap suppliers of large FMCG companies largely by leveraging its investor connects. Once a customer buys a product, they can then subscribe to the blades and creams. The subscription is very flexible - one can choose their products, frequency of refill, pause/restart/cancel any time. Currently, their product line has four verticals – Shave, Beard, Skin, and Bath.