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Cameo was created in 2016 by Steven Galanis, Martin Blencowe, and Devon Spinnler Townsend. The site allows celebrities to send personalised video messages to fans. Cameo lets everyday people hire actors, athletes, artists, and celebrities of all types to create video messages for any occasion. Celebrities with more than 20,000 Instagram followers are eligible to set up an account with Cameo. Most prices range from $5 to $2,500, or higher according to demand and the highest-paid is Caitlyn Jenner. To request a Cameo, a user needs to make an account and visit the Cameo Marketplace through the Cameo website or app, where one can sort the thousands of available celebrities based on category. Once a user has chosen their celebrity, they will fill out a request form where they describe what they want their Cameo talent to do, in a maximum of 250 characters. Cameo accepts direct payment via credit card - US residents using iOS can also purchase "Cameo credits" to store in your account and exchange for videos later. Once the request is completed, the Cameo talent has seven days to accept or deny the project. If accepted, the celebrity will record the video and Cameo will send a link to the video to the phone numbers and email addresses listed with the request. Users can download the video to keep forever and share however they like.