
A brainchild of Gaurav Agarwal and Yash Mukhi, CHUPPS was founded in 2019 with “The Sole Of India” collection to transform the footwear industry into an opulent promoter of culture and customisation of footwear. It also provides customers with over 800 options to customise from and within a short period, the brand has become popular among millennials. CHUPPS has a three-pronged strategy, which is to trailblaze eco-friendly materials, create products in new reimagined avatars, and provide best-in-class comfort and service to consumers. CHUPPS’s products are currently being sold through its portal www.chupps.com and popular online channels such as Myntra, Amazon, kiosks in premium malls, and departmental stores. The brand has successfully introduced itself in the UAE and eyes to expand its online presence and offline footprint across India and in international markets.
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