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Country Delight delivers farm-fresh cow and buffalo milk to customers on their doorsteps.
Country Delight was started by Chakradhar Gade and Nitin Kaushal. It promises natural, fresh and unadulterated milk directly to the doorstep of the consumer. Their business model is subscription-based where a consumer orders once and is served on a daily basis. On the mobile application, consumers can set their daily/alternate day milk subscription plans as per their requirement. In addition, the consumer can also mark vacations when going for a holidays and pay milk bills through the app. The mobile app is a scalable way of acquiring consumers and also gives us the ability to cross-sell value-added products such as paneer, curd and ghee. For its sourcing, Country Delight engages directly with the farmer, eliminating all middle men, pays the farmer a premium for his milk, follows ethical procurement practices, invests in cold chain and quality testing infrastructure at the farmer's location, and improves the working capital cycle of the farmer by paying him earlier as compared to others.
Legal Name
:
Beejapuri Dairy Private Limited
Headquarters
:
Gurgaon, Haryana, India
Business Model
:
Founding Date
:
2015
No. of Employees
:
501 to 1000
Core Team
:
1.
Chakradhar Gade
Co-Founder
2.
Nitin Kaushal
Co-Founder
Total Funding
$15.8M
Investors
:
1.
Alteria Capital
2.
Elevation Capital
3.
Orios Venture Partners
4.
Temasek Holdings
See More
$20M
Series Name
:
SERIES-E
Date
:
10th Jan 2024
Investors
:
1.
Temasek Holdings
2.
Venturi Partners
3.
Seviora Capital
Frequently Asked Questions
