Mumbai, Maharashtra based Credilio - founded by a bunch of serial entrepreneurs having fintech and banking experience - is building the next generation tech-enabled distribution outfit for personal finance products. Their solution is simple – they are building an army of Digital Financial Advisors - these are trained individuals who will guide a customer through the entire journey of applying digitally - from submitting a lead to completing application to document collection and issuance of the product. They have digitised and standardised the processes to make it smooth and hassle-free, without removing the ‘human’ angle. So, it's Personal Finance, Simplified. Their trusted digital financial advisors help customers access the best credit cards and loans. With real-time system connectivity to their Banking & Lending partners, the application process is completely digital. Owning the entire customer journey through a singular digital platform, and in effect, standardising processes across banks enables faster credit decisioning. It also makes it easier to provide effective after-sales service. And perhaps most importantly, they are focused on encouraging a new breed of digital financial advisors, by providing them a platform to build promising careers in personal finance, even without an existing customer base or prior tie-ups with banks.